Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli by Salvita Bingelyte

Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Mahuizolli A' Design Award Iztacteocuitlatl in Tlaquimilolli Tlachihchihualiztli Competition Category.

IztacteocuitlatlTlaquimilolli· 2020

Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli

by Salvita Bingelyte

Client: Salvita Design

Mahuizolli A' Design Award Iztacteocuitlatl Winner in Tlaquimilolli Category

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Verified Award Winner

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Colors

The Design

About Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli

Ilhuitl Tetlauhtilli Nechichihualli in itlaquimilol se nechichihualli tlen ilhuitl tetlauhtiltin tlen huel cualo. In nechichihualli quipiya se chocolate tlaxcalli tlen 80 g, se herbal atl xiuhtlaquimilolli tlen 40 g, se comitl neuctli tlen 200 g tlen amo mopatla, ihuan se cinnamon inecuiya candela tlen 140 g. In tlacuiloltin quintlachialtiaya Zemyna, in Lituania tlaltecuhtli cihuateotl, nican monextia keh se yancuic tlacatl tlen quipiya sneakers ihuan headphones. In cihuateotl itzon iztac huan hueyac quilnamiquia in cepayahuitl ihuan in ilhuitl tlachializtin. Se tlapalli tlen amo chicahuac ihuan tlaltech monextia in itlanamacaya. Motequitiltia offset, flexografia ihuan digital tlatlacuiloliztli.

The Recognition

About the Mahuizolli A' Design Award Iztacteocuitlatl

Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli ca in quicuic in Mahuizolli A' Design Award Iztacteocuitlatl, hueyi tlamahuizoliztli tlen momaca in huel yectli, tlanextic ihuan mahuiztic tlachihualli. In quicuicah Iztacteocuitlatl ca cenca cualli ihuan cenca yancuic tlachihualli in quinextia in tlamatiliztli, toltecayotl ihuan ixtlamatiliztli intlachihuanime. Ca quinequi in Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli ca cenca cualli, cenca motequiuhtia ihuan yancuic. Ni dizayno in quicuic Iztacteocuitlatl quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Holiday Gift Set Tetlauhtilli Nechichihualli Tlaquimilolli quiyolchicahua in tlacah, quipaquiltia ihuan quitlamahuiztiltia.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)