Xicpanahuī campa tlahtōlli
Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl ītēchcopa Pierre Delebois - forceMAJEURE Design

Tlanāhuatīlli Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl ītēchcopa Pierre Delebois - forceMAJEURE Design cē cencā mahuizzō tēmacēhualōni īpan huēyi 2020 Mahuizolli A' Design Award Cozticteocuitlatl īpan Tlaquimilolli Tlachihchihualiztli Nēhuilīztli Tlamantli.


CozticteocuitlatlTlaquimilolli· 2020

Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl

īpal Pierre Delebois - forceMAJEURE Design

Tlanāhuatīlli: Diageo

Mahuizolli A' Design Award Cozticteocuitlatl Tēmacēhualōni īpan Tlaquimilolli Tlamantli

34,478

Tlaneltīlīlli Tēmacēhualōni

Xictlaneltilia Tēmacēhualli ītēchcopa #99305

Tlapalli

Tlanēxtilistli

Ītechcopa Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl

Buchanan's Red Seal ce tlaahmochiuhcayotl ipampa ce whisky tlanechicolli. Inin tlachihualiztli quipia ce yancuic tehuilotecomatl itlacayo, amatlahcuilolli ihuan ce tetlauhtilcaxitl. In tehuilotecomatl quipia yamanqui cocoltic, tlein quiyahualoa in chichiltic machiyotl motlalia iyollohco in ixpan. In Buchanan's imachiyo tlacopinalli mochihua icuitlapan in tehuilotl, ic hueliti motta in machiyotl itech in ixpan. Ce tlacopinalli tocaitl motlalia inahuac in machiyotl. In coztic tehuilotl mocuepa xoxoctic itech itzintlan, tlein mochi in tlanechicolli quipia. In tetlauhtilcaxitl motlapoa quen ce amoxtli inic quinextia in tehuilotecomatl.

Tēixīmachōtiliztli

Ītechcopa Mahuizolli A' Design Award Cozticteocuitlatl

Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl ca in quicuic in Mahuizolli A' Design Award Cozticteocuitlatl, huel mahuiztic tlamahuizoliztli tlen momaca in achtopa, huel cualli ihuan mahuiztic tlachihualli. In quicuicah Cozticteocuitlatl ca cenca yancuic, tlachiyani ihuan tlanextic tlachihualli in quinextia in tlamatiliztli ihuan toltecayotl. Ca quinequi in Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl quitlalizque yancuic tlamantli ihuan quimacazque tlazohtli. Ni dizayno in quicuic Cozticteocuitlatl ca mahuiztic tlamantli in quihuelitia in toltecayotl, tlamatiliztli, dizayno ihuan teknolohia. Buchanan's Red Seal Iahmochiuhcayotl in Whisky Tehuilotecomatl quiyolchicahua ihuan quipaquiltia in tlacah.

Tlanēxtilistli Ītēixpan

Āmatl Tlanextīliztli

Tlapōhualli, tēquitqueh īwan tēchmachilīztli ōquinmaca in tlanēxtīlīlli.

Cē Zan Ītēchcopa
forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
Huēyiliztli īhuān Tlacualtepēhualli
Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Tōcāitl
#rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Tlachīhualiztli Māchiyōtl
For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Tlanāhuatīlli Nētēcahuilīztli
Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Tēyōllālīliztli
forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Calpolli Tlācah
Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Īxiptla Tlanēxtīlli
Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio

Tlacōhualli

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