Mtn Dew AMP Game Fuel Launch Primary Function: Kapangidwe ka Chotengera cha Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Mtn Dew AMP Game Fuel Launch Primary Function: Kapangidwe ka Chotengera cha Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Primary Function: Kapangidwe ka Chotengera cha Zakumwa
Kukhazikitsidwa kwa Mtn Dew AMP Game Fuel ndi kapangidwe ka chotengera cha zakumwa ndi chizindikiritso cha mtundu wa chakumwa chokonzeka kumwa chodziwikiratu ndi mphamvu chopangidwira anthu osewera masewera a pakompyuta. Chizindikiritso cha maonekedwe chinamangidwa kuti chikhale chogwirizana ndi malo osewerera masewera ndi e sports pomwe chikupewa zinthu zodziwika bwino zomwe zimabwerezedwa. Maziko amphamvu a zithunzi amathandizira zinthu zam'tsogolo, mgwirizano ndi zochitika za ogula. Zinthu zathunthu zoyambitsira zinapangidwa, zophatikiza mtundu, chakumwa ndi zochitika za ogula. Cholinga cha kapangidwe ndi kupereka chakumwacho m'njira yeniyeni kwa othamanga a e sports ndi anthu osewera masewera a pakompyuta.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Mtn Dew AMP Game Fuel Launch Primary Function: Kapangidwe ka Chotengera cha Zakumwa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mtn Dew AMP Game Fuel Launch Primary Function: Kapangidwe ka Chotengera cha Zakumwa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mtn Dew AMP Game Fuel Launch Primary Function: Kapangidwe ka Chotengera cha Zakumwa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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