Off the Eaten Path Kupanga Mapaketi a Zakudya Zapang'onopang'ono by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2020
Off the Eaten Path Kupanga Mapaketi a Zakudya Zapang'onopang'ono
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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The Design
About Off the Eaten Path Kupanga Mapaketi a Zakudya Zapang'onopang'ono
Off the Eaten Path ndi mapangidwe a mapaketi a mtundu wa zakudya zapang'onopang'ono zapamwamba zochokera ku zomera. Zakudya zapang'onopang'onozi zimaphatikiza ndiwo zamasamba zenizeni monga chickpeas, nyemba zakuda ndi nsawawa mu zosakaniza zosayembekezereka. Mapaketiwa amapatsa mtundu wa malondawu chizindikiro chogwirizana chooneka pa ntchito iliyonse. Mapangidwewa cholinga chake ndi kuthandiza mtunduwu kuoneka bwino pakati pa gulu lodzaza la zakudya zapang'onopang'ono zabwino ku thanzi. Gulu laling'ono la ogula linatenga nawo mbali mu ndondomeko yopanga ndipo linapereka maganizo pa gawo lililonse. Malingaliro a ogula anatsogolera zisankho za mapangidwe ndikuthandizira chidziwitso chogwirizana cha mtunduwu.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Off the Eaten Path Kupanga Mapaketi a Zakudya Zapang'onopang'ono ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Off the Eaten Path Kupanga Mapaketi a Zakudya Zapang'onopang'ono akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Off the Eaten Path Kupanga Mapaketi a Zakudya Zapang'onopang'ono amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
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