Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa by Yong Wu

Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa by Yong Wu is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2020

Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa

Malemba a Bukhu: Chu Cellar ndi kapangidwe ka kutulutsira kwa chakumwa choledzeretsa chopangidwa ku Hubei, China. Botolo lake lapangidwa ndi dothi lowumbidwa (ceramic), ndipo mawonekedwe ake amatsanzira gulu la mabelu oyimbira, chinthu chakale cha chikhalidwe cha ufumu wakale wa Chu. Zojambula pa thupi la botolo zimapangidwa mu chowumbira chotseguka, ndipo bokosi lake lapangidwa ndi mtengo. Mizere yokwera ndi yozama pamwamba pake imachepetsa mwayi woti chigwedezeke pochigwira. Pansi pa bokosi limagwiritsidwa ntchito ngati chothandizira kuonetsera, kotero kuti botolo lopanda kanthu likhoza kusungidwa ngati chodzikongoletsera. Cholinga chake ndi kusonyeza mbiri ndi chikhalidwe cha dera limene chinthucho chidachokera.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Chu Cellar Ntchito Yaikulu: Kutulutsira Chakumwa Choledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu