Dizayini ya Luhua Xiaomo Ntchito Yaikulu: Kutulutsa kwa Mafuta a Sesame ndi Tiger Pan ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2020
Luhua Xiaomo Ntchito Yaikulu: Kutulutsa kwa Mafuta a Sesame
ndi Tiger Pan
Kasitomala: Shandong Luhua Group
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #100810Kapangidwe
Za Luhua Xiaomo Ntchito Yaikulu: Kutulutsa kwa Mafuta a Sesame
Mawu a Bukhu: Luhua Xiaomo ndi kutulutsa kopangidwa kuti kuphere mafuta a sesame, mafuta opangidwa ndi manja mochepa. Chosungiramo ndi botolo lozungulira lokhala longoyenda, la magalasi, lokhala ndi mainchesi 50 mm m'lifupi ndi 210 mm m'litali. Chikwatu chomatira chimazungulira botolo madigiri 350 ndipo chimakonzedwa ngati nyuzipepala yakale, kukumbutsa nthawi imene chakudya chimakulungidwa mu nyuzipepala. Zilembo zimaikidwa mwachitsanzo, mofanana ndi zizindikiro zakale za masitolo achi China. Mpata wopapatiza wosakutidwa umasandulika chizindikiro cha sikelo chosindikizidwa chomwe chimaonetsa kuchuluka kwa zomwe zili mkati.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Luhua Xiaomo Ntchito Yaikulu: Kutulutsa kwa Mafuta a Sesame ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Luhua Xiaomo Ntchito Yaikulu: Kutulutsa kwa Mafuta a Sesame akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Luhua Xiaomo Ntchito Yaikulu: Kutulutsa kwa Mafuta a Sesame amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
- Miyezo ndi Kuphimba
- Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
- Zizindikiro
- Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
- Teknoloji Yopangira
- We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
- Vuto la Dizayini
- When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
- Kafukufuku
- All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
- Chilimbikitso
- The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
- Nthawi ya Polojekiti
- The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
- Mdondomeko ya Ntchito
- By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
- Mamembala a Gulu
- Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
