Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi ndi My Linh Mac

Dizayini ya Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi ndi My Linh Mac ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2020

Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi

ndi My Linh Mac

Kasitomala: Mmac

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

16,107

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #100984

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi

Malemba a Bukhu: Co Ba Coffee ndi kapangidwe ka chikwama komwe kadapangidwa ka mtundu wa khofi wochokera ku Vietnam. Chikwamacho chikuwonetsa khofi wa dzira, chakumwa chachikale chochokera ku Vietnam chomwe sichidziwikabe kwenikweni m'mayiko ena. Chizindikiro chachikulu chimachokera ku chithunzi chosavuta cha woyambitsa kampaniyo. Dzina la mtunduwu limachokera ku liwu la Chivietinamu lotanthauza azakhali, ndipo limakumbutsa za ubale wa mabanja ndi moyo wa m'deralo. Mitundu yogwiritsidwa ntchito yatengedwa kuchokera ku malo aulimi kumene mbewu za khofi zimalimidwa. Pepala lobwezerezedwanso komanso polyester zimagwiritsidwa ntchito popanga zikwama ndi zida zolembera. Kapangidwe kamakonoka ka mtunduwu kalinganizidwa kwa anthu okonda khofi omwe ali paulendo.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Co Ba Coffee Ntchito Yaikulu: Chikwama cha Khofi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Miyezo ndi Kuphimba: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Zizindikiro: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Teknoloji Yopangira: Stationaries and product packaging with recyclable paper and polyester.
Vuto la Dizayini: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Kafukufuku: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Chilimbikitso: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Nthawi ya Polojekiti: October 2019- Jan 2020, Chicago, IL, USA
Mdondomeko ya Ntchito: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Petensi: copyrights belong to My Linh Mac, 2020
Mamembala a Gulu: Graphic Design & Illustration by My Linh Mac