2019 National Card Collection Day Deck Kupanga Chophimba cha Makhadi Osewerera by Alexander Chin is a highly esteemed winner of the very prestigious 2020 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2020
2019 National Card Collection Day Deck Kupanga Chophimba cha Makhadi Osewerera
Client: Seasons Playing Cards
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
- 40,658
- Verified Award Winner
- Verify Award Status for #101023
The Design
About 2019 National Card Collection Day Deck Kupanga Chophimba cha Makhadi Osewerera
Deki ya Tsiku la Kusonkhanitsa Makhadi la Dziko Lonse la 2019 ndi chophimba chochita masewera cha makhadi osewerera. Kapangidwe kake kanauziridwa ndi nyumba zachifumu za ku Morocco, ndipo kali ndi zojambula za intaglio zomwe zimatsanzira miyala yosema ndi mawonekedwe a jiometri. Vuto lolembedwa m'mbali limaitana wogwiritsa ntchito kuti atsegule chipata. Kukweza khonde kudzera mu njira ya bowo la kiyi kumaonetsa gawo loyamba. Galasi lapadera lowonera mbali ziwiri la kuwala kwa 30 peresenti limabisa chipinda chomwe chimaoneka pamene kuwala kukuwunikira mkati. Chionetsero chomaliza chimaonetsa khonde lowala lobwerezabwereza. Makhadiwo aphimbidwa ndi mawonekedwe a matayilosi onyezimira okwezeka.
The Recognition
About the Mphoto ya Golide ya A' Design Award
2019 National Card Collection Day Deck Kupanga Chophimba cha Makhadi Osewerera ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. 2019 National Card Collection Day Deck Kupanga Chophimba cha Makhadi Osewerera akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. 2019 National Card Collection Day Deck Kupanga Chophimba cha Makhadi Osewerera amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Dimensions & Packaging
- Width 68mm x Depth 22mm x Height 90mm
- Tags
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Production Technology
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Design Challenge
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Research
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inspiration
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Project Duration
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Operation Flow
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patents
- .
- Team Members
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Image Credits
- Photography: Bryan Aellen
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
