Frangi Premium Kukhala kwa Zinthu Zosamalira Khungu by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2020
Frangi Premium Kukhala kwa Zinthu Zosamalira Khungu
by Tiger Pan
Client: Frangi
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
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The Design
About Frangi Premium Kukhala kwa Zinthu Zosamalira Khungu
Frangi Premium ndi mndandanda wa zosungira zinthu zosamalira khungu, kuphatikizapo toner, lotion, cream, eye cream, chosambitsira ndi mask. Duwa la iris limagwiritsidwa ntchito ngati chithunzi chachikulu ndipo limaonekera pa chosungiramo chilichonse. Logo yopangidwa mwolimba imapangidwa mu chivindikiro cha frosted acrylic. Mizere yoima molunjika imatsanzira zitsamba za mbewu ndipo imapatsa mndandandawu chizindikiro chogawana. Chithunzi chosonyeza chodindidwa mwaluso cha iris chimayikidwa pakati pa mizereyo. Frosted acrylic, matte glass ndi PE zimagwiritsidwa ntchito pa zinthu zosiyanasiyana. Supuni ya cream ndi chivindikiro chotsokosola cha eye cream nazonso zimapangidwa motsatira maonekedwe a iris.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Frangi Premium Kukhala kwa Zinthu Zosamalira Khungu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Frangi Premium Kukhala kwa Zinthu Zosamalira Khungu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Frangi Premium Kukhala kwa Zinthu Zosamalira Khungu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
- Dimensions & Packaging
- Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm - Tags
- skincare product package, Frangi, iris, embossment, facial cream, facial mask
- Production Technology
- In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
- Design Challenge
- How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
- Research
- Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
- Inspiration
- We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
- Project Duration
- The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
- Operation Flow
- How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
- Team Members
- Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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