Beyond the Blue Buku by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zosindikizidwa ndi Zofalitsidwa Competition Category.

SilivaZosindikizidwa· 2020

Beyond the Blue Buku

by Sung ho Nam

Client: Cosmo-Sloth

Mphoto ya Siliva ya A' Design Award Winner in Zosindikizidwa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Buku

Beyond the Blue ndi buku lonena za nkhani za chilengedwe zokhudzana ndi nyanja. Chaputala chilichonse chimayambitsidwa ndi kachidutswa ka mtundu kosiyana komwe kamasonyeza nkhope yosiyana ya nyanja. Kachidutswa kobiriwira kamaimira nkhalango ya m'nyanja yathanzi, pomwe kachidutswa kofiira kamatanthauza nyanja yodetsedwa ndi magazi a namgumi. Mtundu umagwiritsidwa ntchito ngati njira yosavuta komanso yofala yofotokozera nkhani zovuta za chilengedwe kwa owerenga a msinkhu uliwonse. Bukuli lili ndi kutalika kwa 187 mm ndi 245 mm ndipo lili ndi masamba 90. Kusindikiza kumagwiritsa ntchito inki ya mafuta a soya pa pepala la matte la 100 g, ndipo kumanga ndi ulusi kumachepetsa kugwiritsa ntchito guluu.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Beyond the Blue Buku ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Beyond the Blue Buku akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Beyond the Blue Buku ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam