Winter Navel Phukusi Lalanje by Chao Xu is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2020
Winter Navel Phukusi Lalanje
by Chao Xu
Client: Caixiao Tian agricultural development pty ltd
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #101508The Design
About Winter Navel Phukusi Lalanje
Chojambulachi ndikupititsa patsogolo malalanje, omwe amatchedwa asitikali anthawi yozizira, opangidwa kuchokera ku famu yachilengedwe. Phukusili limaphatikizapo masaizi awiri a makatoni, kadi yazidziwitso, envulopu ya peeler ya lalanje. Sitimayi yam'madzi yozizira imatha kusankhidwa utatha nyengo zinayi. Chovuta pakupanga ndikuwonetsa tanthauzo la kukula kwa njira yayitali komanso mawonekedwe osiyanasiyana a mtengo wa lalanje nthawi yayitali pamaphukusi. Gulu lopanga lidabwera ndi chojambula chomwe chidakonzedwa ndi nthano ya jack ndi nyemba. Ikugogomezera lingaliro la mgwirizano pakati pa chilengedwe ndi anthu.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Winter Navel Phukusi Lalanje ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Winter Navel Phukusi Lalanje akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Winter Navel Phukusi Lalanje amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
- Dimensions & Packaging
- this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm - Tags
- package design, food package, fruit package, hand drawing
- Production Technology
- the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
- Design Challenge
- Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
- Research
- we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
- Inspiration
- Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
- Project Duration
- The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
- Operation Flow
- we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
- Team Members
- Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu
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