Dizayini ya Shiny Meadow A2 Botolo la Mkaka ndi Mengniu Dairy ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2020
Shiny Meadow A2 Botolo la Mkaka
ndi Mengniu Dairy
Kasitomala: China Mengniu Dairy Company Co., Ltd.
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #101529Kapangidwe
Za Shiny Meadow A2 Botolo la Mkaka
Shiny Meadow A2 ndi botolo lopangidwira mkaka watsopano. Botolo lapangidwa ndi PET yolowetsa kuwala kwambiri, yomwe imapereka thupi ngati galasi. Mawonekedwe ake achokera ku botolo lachikale la galasi la mkaka ku Ulaya ndipo lajambulidwanso mu njira yamakono. Malo aakulu owonekera bwino amawonetsa mkaka womwe uli mkati, kotero kuti katunduyu amaonedwa mwachindunji. Chizindikiro chachikulu cha A2 pakati chaphatikizidwa ndi piramidi ya zakudya kupanga chithunzi cha mtundu. Botolo limakhala ndi mkaka wa mamililita 720 ndipo limayeza mamilimita 80 mu mulifupi waukulu kwambiri ndi mamilimita 238 mu kutalika. Kapangidwe kake kakufuna kufotokoza kuphweka ndi kuyera.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Shiny Meadow A2 Botolo la Mkaka ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Shiny Meadow A2 Botolo la Mkaka akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shiny Meadow A2 Botolo la Mkaka ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Miyezo ndi Kuphimba
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Zizindikiro
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Teknoloji Yopangira
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Vuto la Dizayini
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Kafukufuku
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Chilimbikitso
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Nthawi ya Polojekiti
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Mdondomeko ya Ntchito
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Petensi
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Mamembala a Gulu
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - Mwini Zithunzi
- .
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
