Bestore Handy Gift Ntchito Yaikulu: Bokosi la Mphatso ya Zakudya Zopepuka by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2020
Bestore Handy Gift Ntchito Yaikulu: Bokosi la Mphatso ya Zakudya Zopepuka
by Tiger Pan
Client: Bestore
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #101542The Design
About Bestore Handy Gift Ntchito Yaikulu: Bokosi la Mphatso ya Zakudya Zopepuka
Mawu a M'buku: Bestore Handy Gift ndi mndandanda wa mabokosi a mphatso ya zakudya zopepuka. Mndandandawu unapangidwa kuti uwonjezere mtundu wa zakudya zomwe zilipo kale ndi zinthu zapadera. Bokosi lililonse limapangidwa ndi pepala loyera lolimba ndipo kukula kwake kumagwirizana ndi chinthu chomwe chili mkati. Lamba wa pepala losindikizidwa umadutsa mbali yakumanja ya bokosi lililonse, kuphatikiza mabokosi makumi asanu osiyanasiyana pansi pa mndandanda umodzi, ndikuthandizira kuti zionetsedwe mwadongosolo pamashelefu ndi pamakaunta. Zithunzi zosonyeza zakudyazi zayikidwa mongokhotakhota pa ngodya ya madigiri makumi anayi ndi asanu ndipo zazunguliridwa ndi mzere wagolide. Mizere ndi zinthu zina zosankhidwa zimapangidwa pogwiritsa ntchito njira yodindira golide.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Bestore Handy Gift Ntchito Yaikulu: Bokosi la Mphatso ya Zakudya Zopepuka ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Bestore Handy Gift Ntchito Yaikulu: Bokosi la Mphatso ya Zakudya Zopepuka akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Bestore Handy Gift Ntchito Yaikulu: Bokosi la Mphatso ya Zakudya Zopepuka amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
- Dimensions & Packaging
- White cardboard with different size according to each product's characteristic.
- Tags
- Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
- Production Technology
- We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
- Design Challenge
- How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
- Research
- As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
- Inspiration
- To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
- Project Duration
- The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
- Operation Flow
- The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
- Team Members
- Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng - Image Credits
- Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.
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