Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso ndi Jansword Zhu

Dizayini ya Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso ndi Jansword Zhu ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

ChitsuloMapaketi· 2020

Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso

ndi Jansword Zhu

Kasitomala: Jansword zhu

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi

15,454

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #102296

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso

Malemba a Bukhu: Utobeera ndi kapangidwe ka kulongedza kwa mowa wa zipatso. Dzina lakuti Utobeera lidatengera mawu akuti Utopia, ndipo likusonyeza mfundo za mtundu wa banja monga kufanana, ufulu wa anthu, kusiyanasiyana, kupadera ndi chikondi. Anthu anayi odziwika bwino m'mbiri ya zaluso amamasuliridwanso mwatsopano m'njira ya zithunzi za mtundu wa psychedelic: munthu wa chipewa wolembedwa ndi Rene Magritte, mtsikana wovala zovala za Chitchaina, Bacchus, mulungu wa vinyo, ndi mulungu wa Chitchaina wa moyo wautali. Chipatso chilichonse mu zojambula zoyambirira chasinthidwa ndi chithunzi cha chipatso cha digito. Kapangidweka kamatengera chikhalidwe cha cyberpunk ndipo kamagwiritsa ntchito mitundu ya Pantone kaphatikizidwe ndi kupanikizika kwa foili.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Utobeera Ntchito Yaikulu: Kulongedza kwa Mowa wa Zipatso amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
Miyezo ndi Kuphimba: 50mm*50mm*210mm
Zizindikiro: Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
Teknoloji Yopangira: Pantone color used, foiled press
Vuto la Dizayini: Concept of the illustration
Kafukufuku: The trend research of Youngers.
Chilimbikitso: The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
Nthawi ya Polojekiti: The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
Mdondomeko ya Ntchito: The key frame proceeding illustrations.
Petensi: Copyrights belong to Utobeera and Jansword zhu.
Mamembala a Gulu: Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang