Dizayini ya Tucher AEcht Nuernberger Kellerbier Kupanga Kwa Mowa Wa Bavarian ndi Bloom GmbH Nuernberg ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2020 Mphoto ya Golide ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
GolideMapaketi· 2020
Tucher AEcht Nuernberger Kellerbier Kupanga Kwa Mowa Wa Bavarian
Kasitomala: Bloom GmbH Nürnberg
Wopambana pa Mphoto ya Golide ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #102378Kapangidwe
Za Tucher AEcht Nuernberger Kellerbier Kupanga Kwa Mowa Wa Bavarian
M'nthawi zamakedzana, malo ogulitsa moŵa akumalola zaka zawo zakumwa zaka zopitilira 600 zakale zosanja miyala pansi pa nyumba yachifumu ya Nuremberg. Kulemekeza mbiriyi, kuyika kwa "AEcht Nuernberger Kellerbier" kumawonekeranso moyenera munthawiyo. Chizindikiro cha mowa chikuwonetsa kujambula kwachinyumba chokhala pamiyala ndi mbiya yamatabwa m'chipinda chapansi pa nyumba, yopangidwa ndi mafonti amtundu wamaluwa. Kulemba chidindo ndi chizindikiro cha kampani ya "St. Mauritius" komanso korona wonyezimira wamkuwa kumapereka luso komanso kudalirika.
Chidziwitso
Za Mphoto ya Golide ya A' Design Award
Tucher AEcht Nuernberger Kellerbier Kupanga Kwa Mowa Wa Bavarian ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Tucher AEcht Nuernberger Kellerbier Kupanga Kwa Mowa Wa Bavarian akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tucher AEcht Nuernberger Kellerbier Kupanga Kwa Mowa Wa Bavarian amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Miyezo ndi Kuphimba
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Zizindikiro
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Vuto la Dizayini
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Chilimbikitso
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Petensi
- Tucher Bräu GmbH und Co. KG
- Mamembala a Gulu
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Mwini Zithunzi
- Bloom GmbH Nürnberg
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
