Plaza del Sol Ntchito Yayikulu: Kaphukoso ka Zakudya Zozizika by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2020
Plaza del Sol Ntchito Yayikulu: Kaphukoso ka Zakudya Zozizika
by Estudio Maba
Client: Plaza del Sol
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
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About Plaza del Sol Ntchito Yayikulu: Kaphukoso ka Zakudya Zozizika
Malemba a Bukhu: Plaza del Sol ndi kapangidwe ka kaphukoso ka matumba a tchipisi. Zithunzi zake zimatengera zizindikiro za miyambo ndi zinthu za chikumbutso zomwe zimapezeka m'mizinda ya alendo ku Spain, ndipo zoyimira izi zikuwonetsedwa mwamakono ndi nthabwala. Thumba lililonse la flow pack limafotokoza nkhani yaifupi yopangidwa kuchokera ku zinthu za chikumbutso, ndi cholinga chakuti wogula amwetulire. Zithunzizo zimapangidwa kudzera mu kujambula zithunzi za zinthu zosasunthika zomwe zakonzedwa pamalo amodzi, ndipo matumbawa amapangidwa pogwiritsa ntchito njira ya kusindikiza ya flexography. Thumba lililonse limayeza mamilimita 195 mpaka 320.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Plaza del Sol Ntchito Yayikulu: Kaphukoso ka Zakudya Zozizika ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Plaza del Sol Ntchito Yayikulu: Kaphukoso ka Zakudya Zozizika akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Plaza del Sol Ntchito Yayikulu: Kaphukoso ka Zakudya Zozizika amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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