Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2021
Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa
Client: Oulevi
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #106057The Design
About Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa
Mawu a M'Bukuli: Oulevi ndi kapangidwe ka phukusi la mowa wopanda envelopu (draft beer). Chosungiramo ndi chitini chachitsulo chosapanga dzimbiri chokhala ndi kuchuluka kwa zinthu za lita imodzi ndi kukula kwa kutambasuka kwake kotalika 274 mm ndi kutalika kwake 193 mm. Chithunzi chosindikizidwa chimapanga mzere wozungulira wa galasi la mowa. Zithunzithunzi zikuonetsa komwe zinthu zoyambira zimachokera, monga barele wochokera ku Australia, ufa wotupitsa (yeast) wochokera kumpoto kwa Ulaya, ndi hops wochokera ku North America. Chizindikiro cha galasilo chimathandiza ogula kuzindikira mtundu wa zinthuzo kuchokera patali. Cholinga cha kapangidweku ndikuonetsa nkhani ya chinthucho momveka bwino pamalo ogulitsira.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Oulevi Packaging Design Ntchito Yaikulu ya Phukusi la Mowa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
- Dimensions & Packaging
- Net content：1 liter ，
Development dimension: 274mm long, 193mm high - Tags
- Beer packaging, illustration, beer logo design
- Production Technology
- Stainless steel can
- Design Challenge
- As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
- Research
- Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
- Inspiration
- Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
- Project Duration
- It took a month,
Location: Dalian, China - Team Members
- Zhangyong Hou
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