Mi Transformers Optimus Prime Packaging Ntchito Yaikulu ya Katundu wa Chidole cha Njerwa Zomangira by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2021
Mi Transformers Optimus Prime Packaging Ntchito Yaikulu ya Katundu wa Chidole cha Njerwa Zomangira
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #106372The Design
About Mi Transformers Optimus Prime Packaging Ntchito Yaikulu ya Katundu wa Chidole cha Njerwa Zomangira
Mawu a m'Buku: Katundu wa Mi Transformers Optimus Prime ndi chosungiramo chopangidwa ndi pepala choyenera chidole cha njerwa zomangira. Kutsogolo kwa bokosi kumaonetsa chinthu chomwe chamangidwa kale, kotero kuti mawonekedwe ndi ziwalo zoyenda zimaoneka bwino kwa ogula. Kalembedwe kake kosavuta pamodzi ndi mitundu yosankhidwa zimasonyeza mkhalidwe wa chidolecho. Ntchito zowonetsera ndi zosungira zaphatikizidwa m'chomangidwe chimodzi. Chophimba chapamwamba chimatsegulidwa kuti chionetse zikwama za njerwa zomwe zayikidwa m'magulu. Bokosi lapansi limatsegulidwa mbali zonse ziwiri ndikupanga mabokosi osiyana osungiramo zinthu. Ziwalozo zitha kusankhidwa malinga ndi mtundu wake, ndipo bokosilo lingagwiritsidwenso ntchito posungira zinthu za tsiku ndi tsiku.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Mi Transformers Optimus Prime Packaging Ntchito Yaikulu ya Katundu wa Chidole cha Njerwa Zomangira ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Mi Transformers Optimus Prime Packaging Ntchito Yaikulu ya Katundu wa Chidole cha Njerwa Zomangira akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Mi Transformers Optimus Prime Packaging Ntchito Yaikulu ya Katundu wa Chidole cha Njerwa Zomangira amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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