Dizayini ya Birds and Coffee Kulongedza ndi Kristina Pacesaite ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
SilivaMapaketi· 2021
Birds and Coffee Kulongedza
Kasitomala: Kavos gurmanai
Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #106477Kapangidwe
Za Birds and Coffee Kulongedza
Chida chilichonse chimayenera kuyikidwa bwino. Popanga zoyika izi, wopanga adathandizira kampani yochita bwino yowotcha khofi kuti ifikire anthu atsopano omwe amafunikira khofi wapamwamba kwambiri ndikusamala za komwe adachokera. Popereka mawonekedwe atsopano a phukusi, wopanga anali kuyesa kukweza mtengo wa khofi wopangidwa ndi manja yemwe amachokera pafupifupi kontinenti iliyonse. Chigamulo chogwiritsa ntchito zithunzi za mbalame za dziko lililonse chinali chozikidwa pa chikhalidwe chawo chokongola komanso malingaliro opangidwa ndi manja omwe amapereka ku chinthu chomaliza. Mapepala a Kraft ndi mtundu wakuda wakuda wa mafanizo amakhalanso ndi cholinga chomwecho.
Chidziwitso
Za Mphoto ya Siliva ya A' Design Award
Birds and Coffee Kulongedza ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Birds and Coffee Kulongedza akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Birds and Coffee Kulongedza ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Miyezo ndi Kuphimba
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Zizindikiro
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- Teknoloji Yopangira
- Digital printing on kraft paper
- Vuto la Dizayini
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Kafukufuku
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Chilimbikitso
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Nthawi ya Polojekiti
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Mdondomeko ya Ntchito
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Mamembala a Gulu
- Kristina Pacesaite
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
