The Mask That Ate The Virus Primary Function: Chophimba Chochotsa Ma Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
The Mask That Ate The Virus Primary Function: Chophimba Chochotsa Ma Virus
by Birger Linke
Client: Birger Linke Design
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #107497The Design
About The Mask That Ate The Virus Primary Function: Chophimba Chochotsa Ma Virus
Book Text: Kampani ya biotech ya ku Switzerland yotchedwa Livinguard inapanga nsalu ya zophimba zomwe zingagwiritsidwenso ntchito zomwe zimazimitsa ndi kuchotsa mabakiteriya, bowa, ndi ma virus (kuphatikizapo Covid 19) mukakhudzana nazo. Lingaliro ili linabweretsedwa ku moyo mu pulasitiki yothira: Chophimbacho chimabwera mu paketi yoyera. Chidutswa cha pulasitiki chomangiriridwa chimapanga zithunzi zoyenda – mukachigudubuza kumtunda ndi pansi – zosonyeza virus yomwe ikudyedwa panjira, kuwonjezera nthabwala zofunika kwambiri m'masiku ovuta awa. Kuti apewe kusakanikirana kwa zophimba pakati pa anthu a m'banja, motero kuwolokerana kwa matenda, ma clip osintha a mitundu yosiyanasiyana amabwera mu chikwama chapadera kuti asinthe chophimba chilichonse.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
The Mask That Ate The Virus Primary Function: Chophimba Chochotsa Ma Virus ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. The Mask That Ate The Virus Primary Function: Chophimba Chochotsa Ma Virus akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. The Mask That Ate The Virus Primary Function: Chophimba Chochotsa Ma Virus ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
- Dimensions & Packaging
- Width 220 x Depth 22 x Height 220
- Tags
- Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
- Production Technology
- Livinguard treated textile, styrofoam, EVA
- Design Challenge
- Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
- Research
- To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
- Inspiration
- Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.
The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days. - Project Duration
- The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
- Operation Flow
- The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
- Patents
- Livinguard patented, treated textile
- Team Members
- Birger Linke
- Image Credits
- Photography: Chiara Ye Photography
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