Cascahuin Botolo la Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Cascahuin Botolo la Tequila
Client: Tequila Cascahuín
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #110322The Design
About Cascahuin Botolo la Tequila
Cascahuin ndi botolo lopangidwira tequila. Pakamwa, mphete ndi khosi la botolo zinasinthidwa kuti dongosolo lotseka ligwire ntchito ndi chotsekera cha koko. Chizindikiro cha mtundu wa katunduyu chinaikidwa mokwezeka pa khosi, chomwe chimapatsa phukusili chizindikiro chapadera. Chidebe cha galasi chimapangidwa mwa kuwomba, pogwiritsa ntchito galasi la sodium-calcium ngati chinthu chachikulu. Chotsekera chimapangidwa kuchokera ku tinthu tosankhidwa ta koko wachilengedwe totsika utoto ndi zopaka za m'mimba zachilengedwe za mtundu wa zakudya. Botoloyi lili ndi mulingo wa mamilimita 70 mwa 70 mwa 260. Kapangidwe kake kanatengera chidwi kuchokera ku luso lopangidwa m'nthawi ya asanafike a ku Spain, zipangizo ndi kuwerenga nyenyezi.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Cascahuin Botolo la Tequila ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Cascahuin Botolo la Tequila akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Cascahuin Botolo la Tequila ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
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