Cilly Kachitini ka Chakumwa by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
Cilly Kachitini ka Chakumwa
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #110699The Design
About Cilly Kachitini ka Chakumwa
Cilly ndi kapangidwe ka kachitini ka jusi ya rosa roxburghii, kopangidwa makamaka kwa ogula achinyamata. Jusi imeneyi imathandiza kuyeretsa pakamwa pa nthawi yodya, komanso kupereka njira yathanzi komanso yopatsa thanzi labwino. Chosungiramo ndi kachitini ka aluminiyamu chokhala ndi mphamvu yosunga malita 245 ml. Kachitini kameneka kali ndi utali wa 65 mm, mkati mwa 65 mm, ndi msinkhu wa 95 mm. Zithunzi zake zimasakaniza kalembedwe ka graffiti ndi pop art. Dzina la mtundu (brand) lili pakati pa mawoneka a jusi ikumwazikamwazika mwachikhalidwe chosangalatsa. Mitundu yowala yosiyanasiyana imapatsa kachitiniko maonekedwe achinyamata komanso amakono.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Cilly Kachitini ka Chakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Cilly Kachitini ka Chakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Cilly Kachitini ka Chakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii Juice,Young Brand,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
- Research
- Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
- Inspiration
- The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
- Project Duration
- The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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