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Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano by LongSheng Zhong

Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


ChitsuloMapaketi· 2021

Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano

Malemba a Bukhu: Kuwonetsa Malo Achilengedwe a Guilin ndi chikwama cha mankhwala otsukira mano chopangidwa cha mtundu wochokera ku Guilin, China. Malo awiri achilengedwe a m'deralo, Mtsinje wa Li ndi minda ya mpunga yopangidwa mu makwerero ya Longsheng, akujambulidwa mu njira yachikhalidwe ya zojambula za Chitchaina kuwonetsa komwe chinthucho chimachokera komanso mkhalidwe wake wachilengedwe. Bokosi lakunja lapangidwa ndi pepala lolimba loyera la magalamu 350 lokutidwa ndi zosalala zopanda kuwala komanso utoto wowonjezera wodzitchinjiriza ku kuwala kwa ultraviolet. Chubu chimaphatikiza zigawo za plastiki ndi aluminiyamu. M'malo mongoyang'ana pa ntchito yokha, kapangidwe kameneka kamamanga chiyanjano chodziwika bwino cha zithunzi ndi malo achilengedwe amene ogula ambiri amawadziwa.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Display Of Guilin Scenery Ntchito Yaikulu: Chikwama cha Mankhwala Otsukira Mano amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging
Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags
Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology
Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge
Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research
Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration
The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration
April 22, 2020 to May 12, 2020.
Operation Flow
Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.

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