Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo by Hsiao Che Hou

Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo by Hsiao Che Hou is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2021

Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo

by Hsiao Che Hou

Client: Renata

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo

Renata-A ndi botolo la shampoo lopangidwa ku kampani yosamalira tsitsi. Thupi la botolo lopangidwa ndi zinthu za bio-based zochokera ku mitengo yamatcheri otayidwa yomwe yasonkhanitsidwa kuchokera kwa alimi a tiyi ku Taiwan. Chinthuchi chimasintha 40 peresenti ya pulasitiki ya petrochemical ndipo chimathandiza kuchepetsa mpweya wa carbon. Botolo ndi lolimba ngati zotengera zapulasitiki wamba, litha kukonzedwanso ndipo silimatulutsa zinthu zapoizoni m'nthaka pambuyo poyaka. Katunduyu ali ndi shampoo yopangidwa ndi zotengera za zitsamba za Chitchaina, ndipo mapangidwe ake amaonetsa mutu wa kubadwanso.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Renata-A Primary Function: Kununkhira kwa Botolo la Shampoo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality.
Dimensions & Packaging: 8cm x 3.5cm x 16cm
Tags: Package Design, Visual Design, Brand Design
Production Technology: PLA(Biomass Plastics) / HDPE / Paper
Design Challenge: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.
Research: RENATA-A Pure Shampoo applies the tea that represents Taiwan’s emotions to product packaging, collects discarded tea stalks from tea farmers in Taiwan, and produces a NPPm bio-based green bottle body that replaces 40% of petrochemical plastic to reduce Carbon emissions! The shampoo bottle not only has the same durability and durability as traditional petrochemical plastics, but also does not produce toxic substances such as dioxin to pollute the soil after incineration, and it can be recycled and reused.
Inspiration: RENATA-A Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts. For millennia it is said to have an irreplaceable natural energy, bringing this heritage into hair washing gives the hair the purest natural regeneration and care.

"Regeneration" gives living hair vitality, at the same time "Regrowth" also represents the concept of environmental protection, which is in line with the philosophy of RENATA-A Pure Chinese Formula Shampoo brand!
Project Duration: 2019 in Taoyuan / Taiwan
Operation Flow: NA
Patents: NA
Team Members: NA
Image Credits: DESIGNER / HOU, HSIAO CHE
PHOTOGRAPHER / OU CHIEH-JU