Dizayini ya Liu Fangling Ntchito Yayikulu: Kavundikidwe ka Chitedza cha Kasawa Wosungidwa ndi Pufine Advertising Ltd. Co. ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
ChitsuloMapaketi· 2021
Liu Fangling Ntchito Yayikulu: Kavundikidwe ka Chitedza cha Kasawa Wosungidwa
ndi Pufine Advertising Ltd. Co.
Kasitomala: Enshi Shidahao Modern Agricultural Industry Co., Ltd.
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #111775Kapangidwe
Za Liu Fangling Ntchito Yayikulu: Kavundikidwe ka Chitedza cha Kasawa Wosungidwa
Mawu a M'Bukuli: Liu Fangling ndi kapangidwe ka bokosi lamphatso lokutira kasawa wosungidwa. Bokosi lakunja lili ndi chithunzi cha amayi ndi mwana wawo wamkazi akubzala kasawa m'mapiri, nkhani yolumikiza chinthucho ndi anthu amene amachipanga. Bokosi lamkati lili ndi mawonekedwe a kasawa, kukumbutsa nthawi imene kasawa amazulidwa m'nthaka. Chovundikira chakunja chimapangidwa ndi pepala, choncho chimatha kubwezeretsedwanso ndipo chimawonongeka mwachilengedwe. Gawo lililonse limatsekedwa mkati mwa chotengera chopepuka cha aluminiyamu foyi chomwe ndi choyera komanso chosavuta kunyamula. Pambuyo pogwiritsa ntchito, bokosi lopangidwa ngati kasawa limatha kusunga zinthu zazing'ono.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Liu Fangling Ntchito Yayikulu: Kavundikidwe ka Chitedza cha Kasawa Wosungidwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Liu Fangling Ntchito Yayikulu: Kavundikidwe ka Chitedza cha Kasawa Wosungidwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Liu Fangling Ntchito Yayikulu: Kavundikidwe ka Chitedza cha Kasawa Wosungidwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
- Miyezo ndi Kuphimba
- 100 mlx6 pot; Outer box size: 350X140X65mm
- Zizindikiro
- Gift box, packaging, food, pickles, natural, healthy, quality, radish.
- Teknoloji Yopangira
- The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
- Vuto la Dizayini
- The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
- Kafukufuku
- Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
- Chilimbikitso
- The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
- Nthawi ya Polojekiti
- Completed in 2018
1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.
2. 2019 The brand was interviewed and reported by China Central Television.
3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".
4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019
5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition - Mdondomeko ya Ntchito
- Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
- Mamembala a Gulu
- Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
