Shangri La Kukhala Ndi Vinyo by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Shangri La Kukhala Ndi Vinyo
by Pufine Advertising Ltd. Co.
Client: Yunnan Shangri-La Wine Co. LTD
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #111820The Design
About Shangri La Kukhala Ndi Vinyo
Shangri La ndi mapangidwe okulunga a mitundu itatu ya vinyo wofiira. Zolembera zake zimagwiritsa ntchito zithunzi zapachikhalidwe za utoto wa inki wa Kummawa kuti zisonyeze kayendedwe ka vinyo ndi tsinde la mpesa wakale. Zikaikidwa mbali ndi mbali, mapaketi atatuwa amapanga tsinde limodzi lopotoka. Paketi iliyonse ili ndi nyama yochokera kudera lopangira: gulugufe wa mpweya, nsomba ya madzi ndi pika wa nthaka. Zolembera zimapangidwa ndi pepala la kapok lokhala ndi malo osalala, ndipo kulembera kokweza kumapanga maonekedwe a khungwa lakale. Mapangidwewa amakopa chidwi ku zaluso zachikhalidwe komanso ku chilengedwe.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Shangri La Kukhala Ndi Vinyo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Shangri La Kukhala Ndi Vinyo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Shangri La Kukhala Ndi Vinyo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
- Dimensions & Packaging
- Length:300mm, width:90mm, height:90mm
- Tags
- Packaging, wine, Nature, Shangri-La, Animals, Ink painting
- Production Technology
- The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
- Design Challenge
- We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
- Research
- The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
- Inspiration
- The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
- Project Duration
- The project began in October 2019 and will be completed in August 2020
- Operation Flow
- 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
- Team Members
- Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,
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