Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kaphindikizidwe ka Botolo la Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kaphindikizidwe ka Botolo la Sake
Client: Tanaka 1789 X Chartier
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kaphindikizidwe ka Botolo la Sake
Book Text: Tanaka 1789 X Chartier Sake Blend 001 ndi kaphindikizidwe ka mtundu wa sake osakanizidwa. Chidziwitso chake chimakhala ndi chithunzi cha timagulu takuda pa chakuda chomwe chinatengedwa ku makoma a Tanaka Brewery, chitsanzo cha mapangidwe a nyumba a Kura kuchokera ku nthawi ya Edo. Timagulu timeneti timasindikizidwa ngati vanishi mozungulira botolo ndipo timakhala mu mtundu wa ma hexagon, chizindikiro cha sayansi ya fungo. Zakuda ndi zoyera zimagwiritsidwa ntchito chifukwa mabrand onse awiri amakhala ndi mitundu iyi, ndipo mabotolo akuda amasungidwa kaamba ka sake wapamwamba. Mayina awiriwa amaphatikizidwa mu mtundu wa mtanda kudzera mu chilembo chogawana A.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kaphindikizidwe ka Botolo la Sake ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kaphindikizidwe ka Botolo la Sake akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Kaphindikizidwe ka Botolo la Sake ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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