Heffron Kupaka Botolo la Ramu by Martin Zouhar

Heffron Kupaka Botolo la Ramu by Martin Zouhar is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

SilivaMapaketi· 2021

Heffron Kupaka Botolo la Ramu

by Martin Zouhar

Client: The Green Tree Distillery

Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Heffron Kupaka Botolo la Ramu

Heffron ndi kapangidwe ka kupaka ka ramu wopangidwa ndi malo opangira mowa ku Czech. Ramuyu amalemekeza asilikali a Czechoslovak, omwe adamenyana nkhondo ku Russia pakati pa 1914 ndi 1918 ndipo adathandiza kukhazikitsa dziko la Czechoslovak Republic. Heffron ndi dzina la sitima yomaliza yomwe idanyamula asilikali kuchoka ku Russia kupita ku Ulaya. Kapangidwe kake kadalimbikitsidwa ndi makalata omwe asilikali adatumiza kunyumba paulendo wautali. Botolo la galasi lowonekera limagwira 500 ml. Chizindikiro chake chidapangidwa ndi pepala lofewa lokhala ndi mtundu wa krimu ndi kaboola ka chidindo cha kalata ndi vanishi yonyezimira ya m'deralo, yosindikizidwa mumitundu itatu.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Heffron Kupaka Botolo la Ramu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Heffron Kupaka Botolo la Ramu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Heffron Kupaka Botolo la Ramu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).
Dimensions & Packaging: Bottle: volume 500 ml, diameter 83 mm, height 191,5 mm.
Label: width 78 mm, height 58 mm.
Tags: branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history
Production Technology: Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.
Design Challenge: The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.
Research: I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.
Inspiration: The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.
Project Duration: This project started in July 2018 and was finished in August 2019 in Prague, Czechia.
Operation Flow: It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.
Patents: Trademark (2019) Palírna U Zeleneho stromu
Image Credits: Photos of the bottles were made in studio Cotashon.