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Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera ndi Evgeniya Abramova

Dizayini ya Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera ndi Evgeniya Abramova ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.


SilivaMapaketi· 2021

Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera

ndi Evgeniya Abramova

Kasitomala: Boo

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

25,922

Mitundu

Kapangidwe

Za Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera

Boo ndi kapangidwe ka phukusi la mtundu wa zinthu zoyeretsera zomwe zapangidwira nyumba zomwe zili ndi ana aang'ono. Mzere uwu umaphatikizapo jeli yotsukira mbale ndi zoseweretsa za ana yokhala ndi chotupitsa cha chamomile, jeli yoyeretsera pansi yokhala ndi chotupitsa cha aloe vera, ndi sprei ya bafa yokhala ndi chotupitsa cha tea tree. Zinthuzi zapangidwa kuchokera ku zopangidwa zachilengedwe, popanda utoto ndi zonunkhira. Botolo lililonse la pulasitiki lili ndi chizindikiro cha shrink sleeve chokhala ndi mitundu yofewa. Zithunzi za tizilombo toyambitsa matenda zimaonekera pa zizindikirozi, ndipo chinthu chilichonse chikuwonetsa kachilombo kosiyana. Malo omveka bwino a botolo akusonyeza kuti tizilombo toyambitsa matenda tikupukutidwa.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Boo Primary Function: Kaphatikizidwe ka Zinthu Zoyeretsera ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera
This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Miyezo ndi Kuphimba
Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Zizindikiro
packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Teknoloji Yopangira
Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Vuto la Dizayini
The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Kafukufuku
In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Chilimbikitso
The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Nthawi ya Polojekiti
The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Mdondomeko ya Ntchito
The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Petensi
Copyrights belong to Evgeniya Abramova, 2019
Mamembala a Gulu
Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Mwini Zithunzi
Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin

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A' Design Award ndi mphotho yapadziko lonse, yoweruzidwa ndi oweruza, ya dizayini yabwino. Tengani nawo mbali mu A' Design Award kuti mukhale ndi mwayi wopeza kutamandidwa moyenera, kudziwika, ulemu ndi kufalitsa ntchito yanu. Ikani ntchito yanu ku A' Design Award ndipo pikanani kuti mupeze mphotho yotamandika ya A' Design Prize.

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