Amarico Kupaki kwa Aperitif ndi Radoslav Dostal

Dizayini ya Amarico Kupaki kwa Aperitif ndi Radoslav Dostal ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

SilivaMapaketi· 2021

Amarico Kupaki kwa Aperitif

ndi Radoslav Dostal

Kasitomala: Amàrico

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Mapaketi

25,489

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #114557

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Amarico Kupaki kwa Aperitif

Amarico ndi kapangidwe ka lebulo ndi kupaki komwe kanapangidwa ka chakumwa cha aperitif cha ku Italy. Kapangidweka amagwiritsa ntchito zithunzi za zomera kuti aonetse fungo labwino, kuvuta kwake ndi zosakanizika zachilengedwe za chakumwacho. Zithunzizo zinajambulidwa ndi makireyoni a digito, ndipo zitsamba zosiyanasiyana zinakonzedwa m'njira yowoneka ngati galasi, chotengera kujambula kokongoletsera. Malembo amakono opangidwa ndi manja amaperekezera zithunzizo. Lebulo limodzi limakulunga botolo ndipo limaphatikiza chizindikiro cha kampani ndi mawu ofunika ndi mizere yagolide ya zitsamba. Botolo lili ndi kutalika kwa 70 mwa 70 mwa 240 milimita.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Amarico Kupaki kwa Aperitif ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Amarico Kupaki kwa Aperitif akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Amarico Kupaki kwa Aperitif ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Miyezo ndi Kuphimba: 70 mm x 70 mm x 240 mm
Zizindikiro: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknoloji Yopangira: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Vuto la Dizayini: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Kafukufuku: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Chilimbikitso: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Nthawi ya Polojekiti: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Mdondomeko ya Ntchito: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Petensi: n/a
Mamembala a Gulu: Radoslav Dostal, Tomas Nedved, Jan Blazek
Mwini Zithunzi: Photographer: Julius Filip