Dizayini ya Kampot Kulongedza ndi Vighnesh Dudani ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.

BronzeMapaketi· 2022

Kampot Kulongedza

ndi Vighnesh Dudani

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi

11,724

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #114969

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Kampot Kulongedza

Kampot ndi bizinesi yoyendetsedwa ndi mabanja yomwe idatchulidwa kutengera komwe adachokera. Amakhala makamaka muzinthu zosamalira khungu ndipo amagwiritsa ntchito njira zachikhalidwe kupanga chilichonse ndi manja pogwiritsa ntchito zinthu zachilengedwe. Zoyikapo zidapangidwa kuti ziwonetsere komwe makolo awo adachokera komanso kuyera kwazinthu zawo. Chifukwa chake imakhala ndi kusakanikirana kwa umunthu wamakono komanso wakale, kuti apereke chidziwitso cha cholowa ndi chikhalidwe chomwe chizindikirocho chimanyamula. Ngakhale kuyisunga yaying'ono komanso yosangalatsa, ndikupangitsa kuti ikhale yogwirizana ndi msika wamakono'

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Kampot Kulongedza ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Kampot Kulongedza akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Kampot Kulongedza amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The design originates from the unique story of a rare product. To do justice to the same, the packaging is a blend of the narrative of traditional processes being used to compete in a modern and constantly evolving market. The packaging stands apart due to the use of a mix of vintage typography with modern colours and aesthetics. Where one is reflecting on the heritage of the brand while the other resonates with the idea of staying relevant to the changing times.
Miyezo ndi Kuphimba: The packaging is a square box that is of the following dimensions 130mm X 130mm X 130mm. It is a single walled box where the soap and loofah has been directly placed without the use of any unnecessary packing material.
Zizindikiro: soap, beauty, packaging, branding, cambodia, natural, retro
Teknoloji Yopangira: Locally sourced paper pulp that is printed using offset printing technique. The paper is completely recyclable and produced using sustainable means and old techniques. Plastic use has been completely avoided in the entire packaging. To the extent, the paper hasn't been laminated as well.
Vuto la Dizayini: It was challenging to stick to a single direction for the packaging. The business has grown through so many phases that it was difficult to simply reflect on one. Each phase of the business was crucial enough to not be ignored.
Further, was the challenge of having a retro touch without the use of retro colours/textures which are generally more saturated than pastels. The solution to which was to use more than a single direction for different elements and make them work in harmony together.
Kafukufuku: The research was much like a vast mood board of principles and visual structures of multiple brands in a similar space. Surveys were conducted amongst the target audience to understand their likes and dislikes, their experience with skincare products and their desires when it comes to the same. The results of these surveys helped us lock onto the colour palettes and on a more crucial level made us add complimentary pumice stones/loofahs in every box to enhance the consumer experience.
Chilimbikitso: There were a number of sources that have inspired this project. However, the most influential inspiration has been the very story of the brand conception and why it was formed in the first place.
The brand comes with a vast heritage. Formed to promote the local and unique product offerings of their village (Kampot). And to employ the women of the village to help them make a living.
Kampot is a village that most Cambodians are aware of and many elements of the design is inspired from there.
Nthawi ya Polojekiti: Duration: 6 months
Location: India
Mdondomeko ya Ntchito: The soaps developed by Kampot are either for helping make the consumers skin better or help cure existing skin infections and other such skin related issues. Since many of these consumers are often in pain or dealing with skin irritation, the packaging is designed to help them in the moment by giving a very soothing sensation to the eyes. The idea is to keep it welcoming and relieving since the soaps are meant to do exactly that for the users skin. The packaging also has the balance of modern applications through the use of pastel colours blended with ancestral knowledge that is conveyed via the typography.