The Rice of Friendship Ntchito Yaikulu: Kanthaka ka Mphatso by Xiaoning You is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
The Rice of Friendship Ntchito Yaikulu: Kanthaka ka Mphatso
by Xiaoning You
Client: Zhimao Rice
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #115327The Design
About The Rice of Friendship Ntchito Yaikulu: Kanthaka ka Mphatso
Mawu a M'buku: Mpunga wa Chibwenzi ndi kapangidwe ka kanthaka ka mphatso ya mpunga wa Wuchang wochokera ku Heilongjiang, China. Bokosi lakunja limanyamula makilogalamu 3 a mpunga ogawidwa m'mabokosi asanu ndi limodzi ang'onoang'ono a magalamu 500 aliwonse, kotero kuti mabokosi osatsegulidwa amakhalabe osavuta kusunga. Ma magineti obisika oikidwa m'mabowo odutsa a bokosi ndi chivindikiro amapanga chotsekera, chomwe chimalepheretsa kutsegulidwa mwangozi ndi kukanikizana panthawi yonyamula katundu. Chithunzi chosindikizidwa chikuwonetsa anthu awiri olekanitsidwa ndi mapiri ndi mitsinje, akulonjerana wina ndi mnzake mwamwambo wachikhalidwe cha Chitchainizi. Kalembedwe ka zithunzizi kamakumbutsa zojambula zakale za malo achilengedwe za Chitchaina ndipo kamasonyeza chibwenzi.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
The Rice of Friendship Ntchito Yaikulu: Kanthaka ka Mphatso ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. The Rice of Friendship Ntchito Yaikulu: Kanthaka ka Mphatso akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. The Rice of Friendship Ntchito Yaikulu: Kanthaka ka Mphatso amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
- Dimensions & Packaging
- Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store. - Tags
- Wuchang City, rice, package,
- Production Technology
- Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing. - Design Challenge
- Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products. - Research
- In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
- Inspiration
- Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
- Project Duration
- The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
- Operation Flow
- The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great. - Patents
- Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op - Team Members
- Designer: Xiaoning You
Copywriter: Haiqi Wang - Image Credits
- Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.
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