Siliva Zosindikizidwa · 2021
S6 Foundry Mtundu Wamtundu Ndi Kampeni
by Paul Robb and Moira Bartoloni
- Mphoto ya Siliva ya A' Design Award 2021 in Zosindikizidwa
- CLIENT: S6 Foundry
- Estimated Number of Design Views: 39,295
- Verification code AA99F7AC65 · Verify this award
Colors
About S6 Foundry Mtundu Wamtundu Ndi Kampeni
Chizindikiro cha S6 Foundry ndi buku lake lachitsanzo lotsatira adapangidwa kuti apangitse chisangalalo cha kalembedwe katsopano, ndikuyika chilankhulo chowoneka ndi mtundu. Paleti yowala komanso yosangalatsa yamitundu yofunda komanso chilankhulo chodziwika bwino komanso chodabwitsa chimakopa chidwi, kutengera zolemba zachikhalidwe zazaka za m'ma 1900. Mapangidwewo adapangidwa ngati mawonekedwe amitundu ndi zinthu kuti apange mawonekedwe owoneka bwino amtundu wamtundu komanso njira yatsopano yamafonti opangira malonda.
About the Mphoto ya Siliva ya A' Design Award
S6 Foundry Mtundu Wamtundu Ndi Kampeni ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. S6 Foundry Mtundu Wamtundu Ndi Kampeni akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. S6 Foundry Mtundu Wamtundu Ndi Kampeni ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Press Kit
- Unique Properties
- Based in Italy S6 Foundry develops commercial creative retail typefaces for use in digital and branding applications. The newly created brand required an identity that symbolized a new beginning. We developed a visual language to position the brand targeting international designers and communication buyers. The idea of joy and wonder with the eclectic nature of typeface design was at the heart of the branding process.
- Dimensions & Packaging
- Hard-Back Book: 128 pages
Internal: CMYK on splendorgel FSC 160gsm - Tags
- Font design, Branding, Identity, Type design
- Production Technology
- Printed Lithographic CMYK using FSC papers.
- Design Challenge
- The main creative challenge was to express the dynamic attitude of the digital Foundry and to express their vision of offering something new to the market without the traditional stereotyping of a font foundry.
- Research
- We researched a blend of optical art systems and signwriting technics fusing them into a design system with a modern twist, designing a fresh distinctive feel to the identity and branding systems.
- Inspiration
- The branding system was inspired by the works of Clichés Schwitter, Gunnar Lilleng, and Max Bill, also the optical artists Bridget Riley and Franco Grignani. Inspired by traditional funfair signwriting and the vividness of colors used in the communication on their various sidings.
- Project Duration
- The project started in April 2020 and is an ongoing project.
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
