BonBonne Nuit Ntchito Yaikulu: Kulongedza Chikanju by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2021
BonBonne Nuit Ntchito Yaikulu: Kulongedza Chikanju
by Ka Wai Tsun
Client: Ka Wai (Rae), Tsun
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118219The Design
About BonBonne Nuit Ntchito Yaikulu: Kulongedza Chikanju
Mawu a Bukhu: BonBonne Nuit ndi mndandanda wa kapangidwe ka kulongedza kwa chikanju. Dzinali limaphatikiza mawu awiri achi French, bon bon, kutanthauza chikanju, ndi bonne nuit, kutanthauza usiku wabwino. Lingaliro limayitanira makasitomala kuti alawe maloto awoawo omveka bwino. Makatoni amagwiritsa ntchito kapangidwe ka montage komwe kamasonkhanitsa zinthu zodabwitsa. Chifukwa maloto omveka bwino amatha kulamulidwa, nkhani ya pa kaduka kalikonse imasonyeza chikhumbo chomwe anthu angakhale nacho. Mayina a zinthu ozipangira amafuna kuutsa zithunzi zamalingaliro m'maganizo. Mndandandawu umaphatikizapo zikwama zitatu, mabokosi ozungulira aang'ono atatu, ndi mabokosi ozungulira anayi okhala ndi zogwirira.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
BonBonne Nuit Ntchito Yaikulu: Kulongedza Chikanju ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. BonBonne Nuit Ntchito Yaikulu: Kulongedza Chikanju akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. BonBonne Nuit Ntchito Yaikulu: Kulongedza Chikanju amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
