H900 Primary Function: Kachidutswa Kosungiramo Chowumitsa Tsitsi by Xiaomi is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
H900 Primary Function: Kachidutswa Kosungiramo Chowumitsa Tsitsi
by Xiaomi
Client: Xiaomi
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118672The Design
About H900 Primary Function: Kachidutswa Kosungiramo Chowumitsa Tsitsi
H900 ndi kapangidwe ka chidutswa chosungiramo chowumitsira tsitsi. Kapangidwe ka chidutswachi kanachokera ku moto wothamanga kwambiri, impela ndi njira ya mpweya yomwe ili mkati mwa chinthucho. Ma sekiti ovuta amkati ndi njira za mpweya asinthidwa kukhala mizere yabwino pamwamba pa chidutswacho. Njira za embossing ndi laser hot stamping zimagwiritsidwa ntchito posindikiza mizereyi. Yophatikizidwa ndi mafilimu amitundu, pamwamba pake pamaonetsa kunyezimira kwamitundu yosiyanasiyana pa magawo osiyanasiyana owonera. Mizere ya embossed ingamvekenso ndi manja. Bokosi lili ndi utali wa 280 mm m'lifupi, 102 mm mozama ndi 320 mm mmwamba.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
H900 Primary Function: Kachidutswa Kosungiramo Chowumitsa Tsitsi ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. H900 Primary Function: Kachidutswa Kosungiramo Chowumitsa Tsitsi akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. H900 Primary Function: Kachidutswa Kosungiramo Chowumitsa Tsitsi ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
- Dimensions & Packaging
- Width280mm x Depth102mm x Height320mm
- Tags
- hire dyer, packaging, stamping, black, white
- Production Technology
- In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
- Design Challenge
- There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
- Research
- Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
- Inspiration
- The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
- Project Duration
- July 2020 Bejing and finished in November in Beijing, China.
- Operation Flow
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
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