Evervess Soda Water Ntchito Yaikulu: Kaphukusi ka Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
ChitsuloMapaketi· 2021
Evervess Soda Water Ntchito Yaikulu: Kaphukusi ka Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Chitsulo ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Ntchito Yaikulu: Kaphukusi ka Zakumwa
Mawu a M'buku: Evervess Soda Water ndi kapangidwe ka kaphukusi ka mtundu wa zakumwa za soda ndi tonic zokhala ndi mpweya. Chizindikirochi chili ndi mbiri ya zaka pafupifupi makumi asanu ndi atatu, ndipo chithunzi chake chinasinthidwa kukhala chamakono kuti chikhazikitsidwe mwaumodzi pamsika wa ku China. Kapangidwe koyambirira kanaoneka kolemera ndipo kankasonyeza kudzikonda pakudya ndi kumwa, choncho kaphukusiko kanafewetsedwa kuti kasonyeze kukhosima ndi kutsitsimutsa kopepuka. Chizindikiro chaching'ono cha zithunzi za mtundu wakuda ndi teal chikuwonetsa kasupe wamadzi, chizindikiro cha mphamvu, kutsitsimuka, ndi kukonzanso. Zakumwazi zingasakanizidwe m'makokitelo kapena kumwedwa zokha.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Evervess Soda Water Ntchito Yaikulu: Kaphukusi ka Zakumwa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Evervess Soda Water Ntchito Yaikulu: Kaphukusi ka Zakumwa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Evervess Soda Water Ntchito Yaikulu: Kaphukusi ka Zakumwa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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