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Xixia King Vinyo by Bo Yang

Xixia King Vinyo by Bo Yang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


BronzeMapaketi· 2021

Xixia King Vinyo

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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The Design

About Xixia King Vinyo

Iyi ndi kapangidwe ka phukusi la vinyo. Mawonekedwe a chizindikiro cha vinyocho ali ngati mbiya yamtengo wa oak. Gawo la golide likuwoneka ngati vinyo likuyenda pang'onopang'ono kuchokera m'mbiya kulowa m'mawonekedwe a galasi mochenjera. Mukamagwira botolo la vinyoli, zimakhala ngati mukugwira galasi la golide m'manja mwanu. Zojambula za zolumikizika ndi zotuluka pa chizindikirocho zimachokera ku zojambula za miyala. Mlembo wa logo ya mtundu wa Xixia King umapangidwa m'kalembedwe ka zilembo zakale za Xixia, zomwe zili ndi mawonekedwe amphamvu a chikhalidwe cha m'deralo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Xixia King Vinyo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Xixia King Vinyo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Xixia King Vinyo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It’s a packaging design of wine. The wine label's shape is oak barrel. The golden part is like the wine slowly flow down the barrel into a glass shape cleverly. When you hold the wine bottle it's just like holding a golden glass in your hand. The patterns concave and convex texture on the label comes from rock paintings. The brand logo font of Xixia King is designed in the style of Xixia ancient characters, which has strong regional cultural features.
Dimensions & Packaging
Bottle: Height 325mm×Diameter 74mm, Label: Length 165mm×Width 72mm
Tags
Creative ingenuity, Elegance and dignity, Regional characteristics,Concise,Impressive, Interesting
Production Technology
The material is environment-friendly special paper, bronzing and concave convex process, bottle label special-shaped die cutting.
Design Challenge
How to reflect the regional characteristics from the packaging and reflect the local culture and customs? This is a packaging design that integrates regional cultural features and product attributes into creativity.
Inspiration
The vineyards of this wine is on the eastern foothills of Helan Mountain. It is one of the most suitable places for grape growing and wine brewing in the world. The patterns concave and convex texture on the label comes from rock paintings, which is the most representative cultural heritage of Helan Mountain. It not only embodies the regional advantages of this wine, but also has artistry. The wine label adopts gold and concave convex process, which is a royal symbol of attribute and dignity.
Project Duration
The project started in January 2020 in Beijing and finished in March 2020 in Beijing.

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