Lipton Avant Garde Special Art Edition Kapangidwe ka Chitini cha Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2021
Lipton Avant Garde Special Art Edition Kapangidwe ka Chitini cha Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118899The Design
About Lipton Avant Garde Special Art Edition Kapangidwe ka Chitini cha Zakumwa
Lipton Avant Garde Special Art Edition ndi gulu la zitini zazing'ono za tiyi wozizira. Chitini chilichonse chimakhala ndi mamililita 250 ndipo ndi chopepuka komanso chosavuta kunyamula, ndipo mtundu umenewu ndi chitini choyamba chaching'ono m'gulu la tiyi wozizira ku Russia. Zojambulazo zimatengera mafunde a zaluso a Russian Avant Garde, kuphatikizapo Suprematism, Abstractionism ndi Cubo Futurism. Zojambula zosiyanasiyana zimaphatikizidwa ndi zakumwa za pichesi, mandimu ndi tiyi wobiriwira. Gulu la zitinizi limagulitsidwa ku Russia kokha. Cholinga chake ndi kuti mtundu wa malondawu uzioneka bwino pa shelufu m'gulu lodzaza ndi zinthu zambiri.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Lipton Avant Garde Special Art Edition Kapangidwe ka Chitini cha Zakumwa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Lipton Avant Garde Special Art Edition Kapangidwe ka Chitini cha Zakumwa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lipton Avant Garde Special Art Edition Kapangidwe ka Chitini cha Zakumwa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
- Tags
- Packaging, Beverage
- Inspiration
- Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
- Team Members
- PepsiCo Design & Innovation
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