Lipton Pop Art Special Edition Kaphukusi ka Chakumwa cha mu Kopo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
Lipton Pop Art Special Edition Kaphukusi ka Chakumwa cha mu Kopo
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118901The Design
About Lipton Pop Art Special Edition Kaphukusi ka Chakumwa cha mu Kopo
Lipton Pop Art Special Edition ndi gulu la makopo ang'onoang'ono a chakumwa opangidwa mwapadera kwa msika wa ku Russia. Kopo lililonse la 250 ml lili ndi zithunzi zowala zopangidwa mwakuchokera ku mtundu wolimba wa Pop Art komanso masitayelo a ojambula odziwika bwino. Zojambulazo zokongola ndi zamitundumitundu zaphatikizidwa ndi khalidwe losangalatsa komanso lopeka la mtundu wa Lipton. Cholinga chake ndi kubweretsa mbali ya chidziwitso cha m'malo owonetsera zaluso mkati mwa masitolo, ndikuthandiza phukusili kusiyanitsika pa shelufu yodzaza ndi zinthu zambiri. Kukula kwake kochepa kumapangitsa kuti kukhale kopepuka komanso kosavuta kunyamula, motero chakumwachi n'choyenera kumwedwa pa ulendo.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Lipton Pop Art Special Edition Kaphukusi ka Chakumwa cha mu Kopo ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Lipton Pop Art Special Edition Kaphukusi ka Chakumwa cha mu Kopo akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Lipton Pop Art Special Edition Kaphukusi ka Chakumwa cha mu Kopo amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
- Tags
- Packaging, Beverage
- Inspiration
- Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
- Team Members
- PepsiCo Design & Innovation
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