Pepsi New Year 2020 Kupakidwa kwa Zakumwa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2021
Pepsi New Year 2020 Kupakidwa kwa Zakumwa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #118921The Design
About Pepsi New Year 2020 Kupakidwa kwa Zakumwa
Pepsi New Year 2020 ndi gulu la zitini za zakumwa zopangidwa mwapadera pa nyengo ya Chaka Chatsopano ku Russia. Chitini chilichonse chili ndi malembedwe opangidwa mwapadera komanso uthenga waufupi wotengedwa ku chikhalidwe cha kwanuko, nthabwala ndi miyambo. Mauthenga awa ndi aumwini m'kalankhulidwe kake, kotero ogula angathe kusankha umene ukuwakhudza kwambiri. Hashtag imodzi yofanana ya gululi, yomwe imatanthauza tenga Pepsi ngati, imapempha anthu kuti azichita nawo zinthu pa malo ochezera a pa intaneti. Njira yosinthasintha ya kapangidwe kameneka imalola kuti lingaliroli lisinthidwe kuti ligwiritsidwe ntchito m'misika ina ya m'madera osiyanasiyana, kukulitsa ndi kupanga chikondwerero cha Chaka Chatsopano kukhala chaumwini.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Pepsi New Year 2020 Kupakidwa kwa Zakumwa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Pepsi New Year 2020 Kupakidwa kwa Zakumwa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Pepsi New Year 2020 Kupakidwa kwa Zakumwa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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