Dizayini ya Yamamotoyama Rebranded Tiyi Phukusi ndi Eisuke Tachikawa ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Platinamu ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
PlatinamuMapaketi· 2021
Yamamotoyama Rebranded Tiyi Phukusi
ndi Eisuke Tachikawa
Kasitomala: Nosigner
Wopambana pa Mphoto ya Platinamu ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #119471Kapangidwe
Za Yamamotoyama Rebranded Tiyi Phukusi
Yamamotoyama ndi m'modzi mwa amalonda akale kwambiri komanso okhazikika kwambiri ku Japan. Lakhala loyamba kugulitsa tiyi wa Green lero. Ndi lingaliro la Kubwerera ku chiyambi cha Edo, NOSIGNER adakonzanso mapepalawa kuti asunge chikhalidwe cha tiyi chamoyo ndikuchipereka mtsogolo. Kuti ikhale yamakono ndikusungabe kukongola kwa mtundu wakale, NOSIGNER adatchula mitundu yakale komanso kapangidwe ka mipukutuyo yokhala ndi tinthu tating'onoting'ono ta Yamamotoyama ndi kalembedwe ka Edo.
Chidziwitso
Za Mphoto ya Platinamu ya A' Design Award
Yamamotoyama Rebranded Tiyi Phukusi ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yamamotoyama Rebranded Tiyi Phukusi amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Yamamotoyama Rebranded Tiyi Phukusi ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- "YAMAMOTOYAMA" is one of the oldest and most established tea merchants in Japan. It has been the first to sell Green tea today.
With the concept of "Return to the origin of Edo", we have redesigned the packages to keep the traditional tea culture alive and pass it on to the future. To make them modern while retaining the charm of the long history brand, we referred to the traditional colours and structure of the scrolls with YAMAMOTOYAMA’s original small crests and the calligraphy style of Edo. - Chilimbikitso
- To rebrand YAMAMOTOYAMA, the aesthetic sense of the Edo period was the key. There was a unique culture of layering colours called Color Matching. For new packages, we selected from among the traditional Japanese colours based on the concept of that culture. The psychological impressions of the colours were chosen to reflect the taste and regional characteristics of the tea. The branding expresses the traditional tea culture as a bridge to connect tradition with the future.
- Mamembala a Gulu
- Art Direction: NOSIGNER (Eisuke Tachikawa)
Graphic Design: NOSIGNER (Eisuke Tachikawa, Ryota Mizusako)
Client: YAMAMOTOYAMA Co.,Ltd. - Mwini Zithunzi
- Photography: Sato Kunihiko
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
