Mminni Kupaketa kwa Zakumwa Zoledzeretsa by Wen Liu, Qiumin Chen and Weijie Kang

Golide Mapaketi · 2021

Mminni Kupaketa kwa Zakumwa Zoledzeretsa

by Wen Liu, Qiumin Chen and Weijie Kang

Mphoto ya Golide ya A' Design Award 2021 in Mapaketi
CLIENT: Changyu
Estimated Number of Design Views: 33,479
Verification code BC1E0D6B54 · Verify this award

View at A' Design Award Press Release

Colors

About Mminni Kupaketa kwa Zakumwa Zoledzeretsa

Mminni ndi kapangidwe ka kupaketa kwa brandy komwe kanapangidwira ogula achinyamata. Seti iyi ili ndi vinyo woyambira, vinyo wosakaniza ndi gulu la zida zosakanizira, kotero kununkhira kwa munthu payekha kutha kukonzedwa popanda kugula zinthu zowonjezera. Chilembo cha X chikuimira zosadziwika ndi mwayi wotseguka, ndipo mtundu umagwiritsidwa ntchito kuchotsa chinthucho ku maonekedwe achikhalidwe a brandy. Mabotolo amapangidwa ndi galasi pogwiritsa ntchito njira yokongoletsa yowotcha, ndipo bokosi limapangidwa ndi kuumba pulasitiki. Seti iyi ndi ya masentimita 198.8 kutalika, 122.8 m'lifupi ndi 122.8 kuzama mu mamilimita.

About the Mphoto ya Golide ya A' Design Award

Mminni Kupaketa kwa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Mminni Kupaketa kwa Zakumwa Zoledzeretsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mminni Kupaketa kwa Zakumwa Zoledzeretsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Press Kit

Unique Properties: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions & Packaging: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tags: X-lab, unknown, exploration, fashion, interaction, mixing
Production Technology: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Design Challenge: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Research: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiration: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Project Duration: 2020.02~2020.05 Shenzhen, China
Operation Flow: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.