Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa by Wen Liu, Bo Zheng and Weijie Kang

Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2021

Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa

by Wen Liu, Bo Zheng and Weijie Kang

Client: Luzhou Laojiao Co., Ltd.china

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa

Gogoon ndi kapangidwe ka botolo ndi kupakidwa kwa baijiu, mowa wa ku China wopangidwa mwa kuchotsera madzi. Botololi lili ndi maonekedwe osavuta a chozungulira omwe amasonyeza chiyero. Pa phewa la botolo pali chithunzithunzi cha nyundo chomwe chimasonyeza luso losamalitsa la kupanga. Thupi la botolo lamalizidwa ndi kapangidwe kabwino ka pamwamba kooneka ngati kuwala kwa masana komwe kamawalitsa kuwala pamwamba ponse. Chivindikiro chimaphatikiza chitsulo, maonekedwe a chikopa ndi mtengo, kupatsa maonekedwe wamba kapangidwe kolemera. Botololi lili ndi 75 mm m'lifupi, 75 mm kuya ndi 260 mm kutalika. Kapangidwe kameneka kamapereka baijiu mu kalembedwe ka ulemerero wopepuka kwa gulu latsopano la ogula.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Gogoon Kupakidwa kwa Zakumwa Zoledzeretsa amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
Dimensions & Packaging: Width 75mm* Depth 75mm* Height 260mm
Tags: LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
Production Technology: The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
Design Challenge: Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
Research: The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
Inspiration: Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
Project Duration: 2020.01~2020.03 Shenzhen, China
Operation Flow: "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
Team Members: Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang