East Travel Kupaketa Zakumwa Zoledzeretsa by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
SilivaMapaketi· 2021
East Travel Kupaketa Zakumwa Zoledzeretsa
by Wen Liu, Bo Zheng and Weijie Kang
Client: Shenzhen Oracle Creative Design Co., Ltd
Mphoto ya Siliva ya A' Design Award Winner in Mapaketi Category
- 19,567
- Verified Award Winner
- Verify Award Status for #119511
The Design
About East Travel Kupaketa Zakumwa Zoledzeretsa
East Travel ndi kapangidwe ka paketi ka baijiu, chakumwa chotsatira mwambo wachikhalidwe cha ku China chomwe chimapangidwa mwa kufufumitsa. Botolo limagwiritsa ntchito mawonekedwe osavuta ozungulira opangidwa ndi galasi omwe amathandiza kupanga zochuluka. Chotsekera chimapangidwa monga mafunde a madzi, kutanthauza madzi apamwamba ogwiritsidwa ntchito popanga chakumwachi. Chizindikiro chimapangidwa ndi pepala lapadera, ndipo chithunzi ndi dzina la chinthucho zimapangidwa ndi mtundu wa bronze. Paketi yakunja imapangidwa ndi bagasse yopanikizidwa, minga yotsala nkhalango za nzimbe zikafufumitsidwa, chinthu chomwe chimawonongeka mwachilengedwe. Kapangidweka kamatengera zachikhalidwe cha anthu a ku China komanso njira zachikhalidwe zopangira zakumwa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
East Travel Kupaketa Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. East Travel Kupaketa Zakumwa Zoledzeretsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. East Travel Kupaketa Zakumwa Zoledzeretsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
