Mingluye Ntchito Yaikulu: Kufunga Zakumwa Zoledzeretsa by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
BronzeMapaketi· 2021
Mingluye Ntchito Yaikulu: Kufunga Zakumwa Zoledzeretsa
by Wen Liu, Bo Zheng and Weijie Kang
Client: Anhui Mingguang Liquor Co., Ltd
Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category
Verified Award Winner
Verify Award Status for #119677The Design
About Mingluye Ntchito Yaikulu: Kufunga Zakumwa Zoledzeretsa
Mawu a M'buku: Mingluye ndi kapangidwe ka kufunga ka baijiu, mowa wachikhalidwe wa ku China wopangidwa makamaka kuchokera ku nyemba za mung. Kapangidwe ka botolo kachokera ku lingaliro la nyemba ya mung, yomwe imagwiritsidwanso ntchito ngati mankhwala achikhalidwe achi China. Mikwingwirima yoyera yoyimirira pa botolo imakumbutsa za mphukira ya nyemba ndipo imaimira moyo watsopano. Thupi la botolo lili ndi zithunzi zokongoletsedwa za masamba a mung, tsinde, ndi zipatso, ndipo chivindikiro chake chili ndi mawonekedwe achilengedwe ngati dothi. Bokosi lakunja lapangidwa ndi pepala lapadera lokhala ndi zokongoletsera zagolide ndi zokongoletsedwa. Kafunga kameneka kasungidwa kophweka kuti kachepetse kugwiritsa ntchito zinthu zambiri.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Mingluye Ntchito Yaikulu: Kufunga Zakumwa Zoledzeretsa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Mingluye Ntchito Yaikulu: Kufunga Zakumwa Zoledzeretsa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Mingluye Ntchito Yaikulu: Kufunga Zakumwa Zoledzeretsa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mingluye is a "Minglu Flavor" baijiu produced by Anhui Mingguang Liquor Industry Co., Ltd. using the ancient craftsmanship from the Southern Song Dynasty, with a mung bean as the main raw material.
- Dimensions & Packaging
- 130mm*100mm*280mm
- Tags
- Mingguang Liquor, Baijiu, Baijiu Packaging, Mingluye
- Production Technology
- The bottle cap adopts natural earth-textured plastic cap, the embossed texture of the bottle body adopts delicate and textured mung bean leaves, stems and fruit as the patterns. The main product name is in the form of a glue card, which is crystal clear and is the unique visual symbol of the product. The box material is special paper, the craft is bronzing and embossing.
- Design Challenge
- This product breaks through the traditional Chinese baijiu packaging form. In the Chinese market, many packaging is very old-fashion, and a bit over-packaged, too exaggerated, not suitable for the aesthetics of current young consumers and the development trend of environmental protection and recycling. So in the process of design, the packaging materials and processes can be simplified as much as possible, and the consumption should return to the quality of the product itself, rather than the gorgeous packaging, which causes a waste of resources. Let consumers and customers change their awareness of product packaging.
- Research
- In the era of high homogeneity of traditional Chinese baijiu, how to express and differentiate similar products with the visual language that is easy to understand by current consumers requires serious consideration. Designers collected big data using online questionnaire surveys and offline search methods. After analysis, it is found that consumers are not very familiar with Minglu-flavor baijiu, so how to express it in easy-to-understand visual language is very important.
- Inspiration
- The bottle shape is inspired by mung beans, the raw material for baijiu making. Mung beans are Chinese medicinal materials and have the effect of Heat-clearing and Detoxifying. The bionic design method is used for innovative evolution to highlight the beauty of the natural ecology of the bottle. The white vertical bars of the bottle are inspired by the germ of the mung beans, which symbolizes a new life.
- Project Duration
- The project began in Shenzhen, China in September 2019 and completed in Shenzhen, China in January 2020.
- Operation Flow
- During the design period, designers carefully observed and studied the mung bean, and found that the shape is full and the color is mainly green. The white vertical strip in the middle of the mung bean is its germ. Therefore, they want to present it in the most direct and understandable way.
- Team Members
- Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
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