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Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa by Genki Forest

Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa by Genki Forest is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.


BronzeMapaketi· 2021

Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Verified Award Winner

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Colors

The Design

About Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa

Mawu a M'buku: Alienergy Electrolyte Water ndi kapangidwe ka vundikidwe la chakumwa chothandiza thupi chopanda shuga ndi mphamvu za calorie. Botolo lili ndi mawonekedwe owongoka okhala ndi m'mphepete modulidwa bwino, kupatsa maonekedwe amakono komanso a masewera. Chikwangwani chimapangidwa ndi chinthu chowoneka pang'ono chomwe chimasonyeza madzi owoneka bwino mkati mwake ndi kufotokoza mkhalidwe wothandiza thupi kukhala ndi madzi wa chakumwacho. Malo aakulu opanda zithunzi ndi mitundu yochepa imasonyeza lingaliro laling'ono komanso loyera. Chinthu chopangira chikwangwanicho ndi OPS, chinthu chosinthira PVC chomwe chimatha kugwiritsidwanso ntchito. Chakumwacho chomwecho chilibe utoto wa chakudya.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Alienergy Electrolyte Water Ntchito Yaikulu: Kavundikidwe ka Chakumwa amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
Dimensions & Packaging
Width 65mm x Depth 65mm x Height 185mm
Tags
Branding, Packaging, bottle, 3D, water
Production Technology
The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
Design Challenge
The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
Research
In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiration
Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
Project Duration
The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Operation Flow
Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
Patents
Label Patent:202030514752.6 , 2020, China.
Team Members
Creative Direction: Renkun Zhang
Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang
Image Credits
Creator: Gang Wang

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