Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi by Toshiki Okada

Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi by Toshiki Okada is a highly esteemed winner of the very prestigious 2021 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

BronzeMapaketi· 2021

Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi

by Toshiki Okada

Client: Zikkichi Co.,Ltd.

Mphoto ya Bronze ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi

Have A Good Tea ndi kapangidwe ka kutulutsa kwa tiyi wonunkhira wa ku Japan wopangidwa mumzinda wakale wa Kawagoe. Bokosilo lili ndi tiyi wonunkhira wa maluwa a cherry ndi maluwa a cherry a usiku, opangidwa nyengo yoonera maluwa a cherry ikafika. Zithunzi zojambulidwa ndi dzanja pogwiritsa ntchito utoto wamadzi zikuwonetsa malo achikhalidwe a m'derali, ndipo gawo la chizindikiro (logo) ndi lopangidwa mokwezeka kuti lisiyane ndi zojambula za pambuyo pake. Bokosilo ndi losavuta kunyamula, lapangidwa ndi pepala labwino kwambiri losalimbikira lomwe limatha kukonzedwanso (recyclable) ndipo lingathe kugawanidwa kuti likonzedwenso. Kapangidweka kali ndi cholinga chodziwitsa achinyamata za chikhalidwe cha tiyi.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Have A Good Tea Ntchito Yaikulu ya Kutulutsa Tiyi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensions & Packaging: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Production Technology: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Challenge: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Research: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiration: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Project Duration: This project started in october 2018 in Kawagoe and finished in February 2019.
Operation Flow: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Team Members: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Image Credits: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada