Siliva Mapaketi · 2021
Diablo Black Cholembera cha Vinyo
by Ximena Ureta
- Mphoto ya Siliva ya A' Design Award 2021 in Mapaketi
- CLIENT: Concha y Toro
- Estimated Number of Design Views: 29,052
- Verification code 3FA2ED905D · Verify this award
Colors
About Diablo Black Cholembera cha Vinyo
Diablo Black ndi cholembera cha vinyo chomwe chinapangidwira vinyo wa ku Chile wochokera ku dera la Maule. Cholemberachi chikuwonetsa Mdierekezi ngati chithunzi chachikulu, kufotokoza khalidwe lakuda, lodabwitsa komanso lapamwamba. Cholembera cha mawonekedwe a msonga chinasindikizidwa mwa njira ya offset ndi mitundu isanu ndi iwiri yapadera pa pepala lodziphatika, ndipo chinamalizidwa ndi golide wa matt foil, kudinda ndi vanishi wa satin UV. Kuyesa kobwerezabwereza kunkafunika kuti asindikize mitunduyo pa golide wonyezimira wa foil, kotero kuti nkhope imaonekera pakati pa mitundu yakuda, yofiira ndi golide ndi mawonekedwe otentha. Kapangidweka kameneka kagwirizanitsa mwambo wa vinyo ndi mzimu wamakono wa mtundu wa katundu.
About the Mphoto ya Siliva ya A' Design Award
Diablo Black Cholembera cha Vinyo ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Diablo Black Cholembera cha Vinyo akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Diablo Black Cholembera cha Vinyo ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Press Kit
- Unique Properties
- Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
- Dimensions & Packaging
- Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
- Tags
- Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
- Production Technology
- Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
- Design Challenge
- The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
- Research
- The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
- Inspiration
- Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
- Project Duration
- The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
- Operation Flow
- The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
- Image Credits
- Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez
