Dizayini ya Daejeon Bruce Rice Cake Redesign Kutulutsa kwa Keke ya Mpunga ndi Choulsoon Park ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2021 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Mapaketi.
BronzeMapaketi· 2021
Daejeon Bruce Rice Cake Redesign Kutulutsa kwa Keke ya Mpunga
ndi Choulsoon Park
Kasitomala: Soongraphic
Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Mapaketi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #120168Kapangidwe
Za Daejeon Bruce Rice Cake Redesign Kutulutsa kwa Keke ya Mpunga
Kukonzanso kwa Kutulutsa kwa Daejeon Bruce Rice Cake ndi kapangidwe ka kutulutsa ka chinthu cha keke ya mpunga chogulitsidwa ndi kampani yopanga zokoma m'dera la Daejeon. Zithunzi za malo asanu ndi anayi odziwika kwambiri a Daejeon zasindikizidwa pa chikwama, kotero ogula amalandira mfundo za zokopa alendo za m'deralo pamodzi ndi chinthucho. Mtundu wa zinthuwo wagawidwa m'magulu atatu malinga ndi kukoma, ndipo gulu lililonse limagwiritsa ntchito mtundu wachilengedwe wa chosakaniza chake chachikulu kusonyeza kukoma kwake. Mayina a zinthu amaonekera m'Chikoriya ndi Chingerezi. Pepala lolimba limagwiritsidwa ntchito, kotero chikwamacho chimatha kuyima kapena kugona chagona bwino ndipo sichiwonongeka mosavuta.
Chidziwitso
Za Mphoto ya Bronze ya A' Design Award
Daejeon Bruce Rice Cake Redesign Kutulutsa kwa Keke ya Mpunga ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Daejeon Bruce Rice Cake Redesign Kutulutsa kwa Keke ya Mpunga akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Daejeon Bruce Rice Cake Redesign Kutulutsa kwa Keke ya Mpunga amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
- Miyezo ndi Kuphimba
- Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
- Zizindikiro
- Illustration, Graphic, Design, Package
- Teknoloji Yopangira
- The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged. - Vuto la Dizayini
- The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
- Kafukufuku
- We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area. - Chilimbikitso
- There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
- Nthawi ya Polojekiti
- The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
- Mdondomeko ya Ntchito
- The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
- Mamembala a Gulu
- Individual
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
