Organic Chizindikiro cha Vinyo by Ximena Ureta

Organic Chizindikiro cha Vinyo by Ximena Ureta is a highly esteemed winner of the very prestigious 2021 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.

GolideMapaketi· 2021

Organic Chizindikiro cha Vinyo

by Ximena Ureta

Client: MontGras

Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category

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Colors

The Design

About Organic Chizindikiro cha Vinyo

Organic ndi chizindikiro cha vinyo chomwe chinapangidwa kwa mtundu wa vinyo wovomerezeka kuti ndi wachilengedwe komanso wopanda zinthu za nyama. Chizindikirochi chinauziridwa ndi chilengedwe chodzisamalira chokha cha minda ya mphesa yachilengedwe, yomwe imalimidwa popanda mankhwala kapena zinthu zopangira. Kulinganiza kwachilengedwe kumeneku kumateteza mitengo ya mphesa ku tizirombo ndi matenda ndikuthandizira thanzi la mphesa. Chizindikirochi chimasindikizidwa pa pepala lovomerezeka lokonzedwanso mu mitundu inayi yapadera, pogwiritsa ntchito njira ya digital offset ndi maliza a silkscreen komanso vanishi yoteteza. Zithunzi zosindikizidwa zokwera zimalowa m'malo mwa kusindikiza kwa chitsulo, motero mapepala achitsulo amapewedwa.

The Recognition

About the Mphoto ya Golide ya A' Design Award

Organic Chizindikiro cha Vinyo ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Organic Chizindikiro cha Vinyo akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Organic Chizindikiro cha Vinyo amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Dimensions & Packaging: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tags: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Production Technology: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Design Challenge: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Research: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Inspiration: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Project Duration: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Operation Flow: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Team Members: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Image Credits: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer